Tendulkar beat strong competition from Shane Warne and Jacques Kallis to win the award, presented to mark the first generation of the existence of ESPNcricinfo, which has been online since 1993.
The jury that decided on the award included Michael Holding, Ian Chappell, Martin Crowe, Mark Taylor, Younis Khan, Kumar Sangakkara, Mahela Jayawardene, Barry Richards, John Wright and Jeff Dujon, among others.
(ESPN)