Cricbuzz, one of the leading cricket news and information destinations on web and mobile, was named as the title sponsor for the upcoming Test series between Sri Lanka and India in Sri Lanka. India's 20-day tour includes three Tests with Galle and Colombo playing as the host venues. The first Test starts on August 12 in Galle. 

 

Founded in 2004, the website looks to enhance its commitment towards cricket coverage and the effort in creating a successful digital cricket business. 

 

Commenting on the development, Pankaj Chhaparwal, CEO of Cricbuzz said in a statement, "We are thrilled with the association which represents a great opportunity towards scaling up our user base and operations. Cricket is the defining sport in capturing consumer interest and through this engagement we will look to exponentially increase our global visibility and footprint. 

 

"Through the years, we have built a sizeable, strong and loyal user base, and with Cricbuzz being the top cricket app in the world, we will look to consolidate our position as the preferred destination for cricket." 

 

In November 2014, Times Internet, India's largest digital network, had acquired a majority stake in Cricbuzz, with a vision to leveraging the site and its mobile services in generating an enhanced and unparalleled user experience for cricket.

(Times of India)