With hope to attract more European tourists, the government has appointed a senior official as a tourism consultant to focus especially on the European continent,

John Amaratunga, Minister of Tourism noted that the country is expecting to attract more Europeans who are traditionally identified as good spenders with demand for higher standards as several international hotels are now opened in Colombo.

He further pointed that “Today with so many hotels coming up, we need to redouble our efforts to attract more Europeans to our country”.

Last year Sri Lanka received over 2 million tourists.

The government is expecting to achieve a target of 4 million tourists per year by 2020.