Indian cricket icon Sachin Tendulkar, who is the all-time leading run-getter in World Cup history, was today named the event's ambassador for the second successive edition.

"The International Cricket Council today announced Sachin Tendulkar as the World Cup 2015 Ambassador. It will be the second successive time that the India maestro will be the Ambassador of ICC's pinnacle tournament, after he fulfilled the role in the previous event in 2011," the ICC said in a statement.

In his role as ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is the third biggest sporting event in the world and will take place in Australia and New Zealand from February 14 to March 29.

Tendulkar retired from international cricket last year after representing India in 200 Tests, 463 One-Dayers and one Twenty20 International. In a career spanning 24 years, the 41-year-old scored a total of 34,357 international runs and 100 centuries.

Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs in 45 matches at an average of 56.95.

For his 673 runs in the ICC Cricket World Cup 2003, he was awarded player of the tournament as India finished runner-up to Australia.

"I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time. After playing in the last six editions, the upcoming World Cup will be a different experience as I will follow it from the sidelines. It could probably be comparable to the ICC Cricket World Cup 1987 where I was a ball boy, enthusiastically cheering every ball," Tendulkar said.

"The excitement of the World Cup grows with every new edition and this year's host nations, Australia and New Zealand, are known for their sporting culture, great cricket facilities and knowledgeable crowds. Lifting the World Cup is every international cricketer's quest and the tournament brings out the best of individuals and competing teams.

"The image of the champion team lifting the World Cup inspires many youngsters around the world and gives them a dream to chase – a dream which I fulfilled after 22 years of relentless pursuit by being part of the victorious Indian team in 2011," he added.

(dna)