Outperforming competition from industry giants, amanté bagged a Silver award in the ‘Best New Entrant Brand of the Year’ category at SLIM Brand Excellence 2014, a validation of what the brand has offered the Sri Lankan lingerie market through its innovative and fashion-forward range.
Celebrating two years of local operations on 24 October this year, the brand has offered its customers a product that is tailor made to fit the Sri Lankan silhouette along with a wider choice in their daily wear range by introducing the concept of fashion lingerie in line with international trends.
amanté’s entry into the local market also brought in a totally new service element with the launch of the amanté Boutique at the Racecourse Mall, Colombo 07 which is stocked with amante’s complete lingerie collection and also offers exclusive sleepwear, sportswear and swimwear.
The trained fit consultants at the amanté Boutique offer a superior service, where customers are assisted in selecting lingerie that best suits their silhouettes and needs. The boutique also enables customers to select lingerie in their own private space, being equipped with ultra-comfortable and spacious changing rooms.
Since its inception, amanté has revolutionised the Sri Lankan lingerie industry with frequent launches of fashion collections in line with international fashion trends, introducing products which are a fusion of glamour, confidence and sensuality at international quality standards.
amanté firmly believes that fine lingerie is the privilege of every woman and its products are tailor-made to fit the silhouette, style and essence of the Sri Lankan woman.
The product range includes everyday functional wear (non-padded, non-wired basic silhouettes) in additional to fashion collections of superior quality, fit and design.
Staying ahead of the curve by introducing the latest fashion trends to the market, amanté has made its mark through the fashion collections it has introduced thus far.
This year’s collections comprised bold new summer prints in pastel shades; ‘Enchanting elements’ lingerie made of jacquard fabric; and ‘Lace Masquerade’ - amante’s most recent lingerie collection made of intricate lace.
amanté’s customers can look forward to an even more interesting and trendy line up of collections next year as amanté lives up to its promise in terms of delivering fashion that is in vogue.
The brand also put on a glamorous fashion show recently unveiling a showstopping lingerie collection presented by international models. The high profile event was an enormous success, showcasing an on-trend range and driving home its message of innovation and excellence.
amanté believes innovation needs to be embraced in every field and looks to bring in innovation wherever applicable to ensure the consumer is offered the best quality fabrics and designs at the appropriate time, through the most convenient channels with service that will leave a lasting impression.
Maintaining brand integrity in its products, processes and people, amanté follows the most stringent quality and fit testing procedures to ensure the garments that are manufactured fit the purpose they are made for. Similarly the organisation strives to improve the processes and the skill sets required to ensure a seamless operation.
Held for the 13th successive year, SLIM Brand Excellence Awards honour the brand building efforts of organisations. It is a keenly-contested event and this year the entries reached an all-time high of over 100 applications from more than 40 industries. Many leading brands vied for the 12 awards on offer at the ceremony held at the BMICH.
A celebration of achievements in marketing, SLIM Brand Excellence Awards offers an excellent opportunity for brand custodians to showcase the work behind exceptional brands and be rewarded, making it the most sought-after event for marketers.
For amanté, a young Sri Lankan brand that is in the process of being established as an iconic regional brand, the SLIM recognition is cause for celebration indeed.
The awards follow a robust entry process, due to which participation alone offers an assessment of the brand, and an opportunity for improvement. Several brands vie for recognition in every category as evidenced by the growing number of applications, which are appraised by an eminent panel of judges. The meticulous process culminates in a glamorous awards night that is highly-anticipated by Sri Lanka’s marketing fraternity.
