Huawei announced its Consumer Business Group (BG) financial results for Q3 2014. In this quarter, the Consumer BG shipped a total of 32.03 million devices, including 16.8 million smartphones, reflecting a year-on-year increase of 26%. The percentage of mid- to high-end devices grew an impressive 162% year-on-year, comprising 26% of all total shipments. These results further demonstrate the success of the launch of recent flagship products such as Ascend P7 and Ascend Mate7, in addition to the inclusion of Huawei in Interbrand’s 2014 Annual Best Global Brands Report, the first Mainland Chinese brand to appear on the list.

In Q3 2014, Huawei Consumer BG achieved tremendous growth in regions including the Middle East and Africa (322%), Asia Pacific (98%) and Latin America (51%). In view of the rapid growth of demand for smartphones in 2014, Huawei has continued to intensify its efforts across emerging markets.

"Our performance in this quarter demonstrates the ongoing success of our strategy to deliver the best premium handset devices to more people around the world," said Shao Yang, Vice President of Marketing, Huawei Consumer BG. "Our production capacity for Ascend Mate7 and P7 is growing steadily and we expect shipments of our mid- to high-end devices to continue to increase in Q4 2014."

Over the past three years, Huawei Consumer BG has shifted its focus from low-end to premium mid- to high-end products, and expanded its retail strategy from carriers to online sales channels and open markets. As a result, sales of Huawei’s flagship products have surged. As of September 2014, Huawei Ascend P7 global shipments passed three million units, with the smartphone now available in over 110 countries and markets globally. Additionally, Huawei Ascend Mate7, launched globally in September 4, sold out across more than 1,000 retail outlets in China on its first day of commercial availability. First launched in June 2013, global shipments of Huawei Ascend P6 have five million units and the smartphone is now available in more than 120 countries throughout Europe, the Middle East and Africa, and Latin America.

Capitalizing on the increasing demand for 4G LTE technology globally, shipments of Huawei Consumer BG's 4G LTE-enabled smartphones such as Huawei Ascend P7, Huawei Ascend G6 and G750, continue to rise, comprising more than 34% of total shipments for the Q3 2014. Huawei Honor 6, the fastest 4G LTE-enabled smartphone on the market at the time of its launch in June, has already achieved a sales record of more than two million units in China, and is expected to become available in overseas markets in the coming months.