ACCA Emphasizes Empathy, Flexibility, and Innovation for Sri Lankan SMEs on UN MSME Day

As the world celebrates United Nations Micro, Small and Medium-sized Enterprises (MSME) Day, ACCA (the Association of Chartered Certified Accountants) underscores the crucial role of empathy, adaptability, and innovation for SMEs navigating today’s dynamic business environment. A new report launched by ACCA highlights insights from finance leaders, entrepreneurs, and business support organizations, shedding light on the resilience and growth strategies crucial for small businesses facing unprecedented challenges.

Aleksandra Zaronina-Kirillova, ACCA's Head of SME Professional Insights, emphasizes, “In an era defined by rapid digital transformation, sustainability imperatives, and economic volatility, accountancy professionals are indispensable allies for SMEs. They provide not only financial expertise but also emotional support and strategic guidance, understanding the unique human stories behind every business they serve.”

The report, titled "Accountants at the heart of SME resilience and growth," features diverse success stories from around the globe, offering practical tools and insights tailored for SMEs and their supporting accountancy professionals. 

ACCA is dedicated to equipping Sri Lankan SMEs with the necessary tools and insights to succeed in a dynamic business environment," stated Nilusha Ranasinghe, Head of ACCA South Asia. "The newly launched report and toolkit are essential resources designed to empower SMEs in Sri Lanka, providing strategies to effectively navigate challenges such as talent management, inflation, and digital disruption.

To coincide with the report's launch, ACCA will host a webinar on June 27th, providing a platform for  SMEs to engage with experts, delve deeper into the toolkit, and explore the pivotal role of accountancy professionals in fostering SME resilience and growth. Interested participants can register here to join the discussion.

This initiative underscores ACCA’s commitment to supporting  SMEs by promoting empathy-driven strategies and fostering a resilient business ecosystem amidst global uncertainties.