In commemoration of World Television Day, celebrated globally on the 21st of November, Orel Corporation proudly announces its pioneering achievement in the electronics sector by unveiling its groundbreaking accomplishment of inaugurating Sri Lanka's very first professional assembly line. This significant milestone represents a giant leap towards bolstering the nation's electronic manufacturing capabilities.
Operated under the umbrella of Orel Electronics, this professional assembly line symbolises a substantial leap undertaken by Orel Corporation to position Sri Lanka as an emerging epicentre of state-of-the-art electronics production. This initiative underscores Orel Corporation's unswerving dedication to propelling technological innovation within the country.
Equipped with state-of-the-art machinery and staffed by a highly proficient workforce, the assembly line ensures the production of top-tier electronic products. Leveraging advanced technology and rigorously adhering to international quality standards, Orel Electronics is well-prepared to meet the surging demand for superior consumer electronics and electronic components, both domestically and on the global stage.
In a statement, Anuradha Perera, Head of Electronic Business at Orel Corporation, underscored the pivotal role television has played as a medium for the global exchange of information and entertainment. He noted that World Television Day serves as a fitting tribute to this influential medium that has connected people and cultures worldwide and conveyed the company’s wholehearted dedication to contributing to the technological growth of Sri Lanka while recognising the potential for transformation and economic development that the new assembly line represents.
Furthermore, Anuradha revealed that the total value of the production line represents a substantial investment of LKR 100 million. This substantial financial commitment underscores Orel Corporation's belief in the transformative impact and potential of the professional assembly line in driving economic growth and technological advancement in Sri Lanka. This significant investment reinforces Orel Corporation's commitment to not only establishing itself as a pioneer in the electronics industry but also contributing to the nation's prosperity and future.
Anuradha also mentioned that in the journey towards establishing a professional assembly line, a multitude of critical steps and processes had come into play. Ensuring regulatory compliance involved adhering to both local and international regulations, securing the necessary permits and licenses, and upholding stringent environmental and labour standards. Staff training and development in order to equip the workforce with the requisite expertise to proficiently operate and maintain the assembly line's machinery was undertaken. Quality control and testing protocols were established while incorporating rigorous measures and quality assurance checks at various production stages to maintain product excellence. Production process optimisation was implemented through methods like lean manufacturing principles, workflow streamlining, and waste reduction. Prior to full-scale production, rigorous testing and validation procedures were conducted to ensure compliance with desired specifications. Ongoing maintenance and improvement strategies were also implemented to adapt to evolving market needs and technological advancements.
Concurrently, Orel Corporation's entry into the competitive Sri Lankan smart TV market as a newcomer with Orel Smart TV characterises the company’s unwavering commitment to delivering an unparalleled user experience, setting it apart from global and local industry giants. Orel Corporation has meticulously engineered Orel Smart TVs by harnessing components from internationally acclaimed manufacturers to ensure a superior user experience. Furthermore, these smart TVs employ architectures akin to those found in smart TVs offered by high-end brands.
Complementing their reliability and cutting-edge architecture, Orel Smart TVs feature an exceptionally slim and stylish design, securing their position among the slimmest models available. With vibrant and razor-sharp displays boasting a palette of 16.7 million colours, the larger screen sizes, 55 inches and above, include ultra-high-definition (UHD) 4K displays, establishing a new benchmark for display quality in the market and guaranteeing captivating visuals for users.
Orel Smart TVs are further enriched with a comprehensive suite of features, rendering them compatible with an extensive array of devices—including Bluetooth connectivity for seamless pairing with peripherals like speakers, enhancing the overall user experience. Additionally, Orel Smart TVs seamlessly connect with standard connectivity interfaces such as HDMI, USB, Wi-Fi, and Ethernet, empowering users to link various other devices, expand storage, and access the internet with ease.
At the core of the myriad of features offered by Orel Smart TVs lies the Android 13.0 operating system, the latest iteration available for smart TVs in Sri Lanka. Notably, Orel Smart TV holds the distinction of being Sri Lanka's inaugural smart TV equipped with this advanced operating system.
Moreover, Orel Smart TV underscores its commitment to energy efficiency, incorporating energy-conscious design and components, including features such as an automatic screensaver mode to maximise energy saving. This emphasis on energy efficiency not only benefits users by reducing energy costs but also positions Orel Smart TV as an exceptional value proposition within the reach of the Sri Lankan consumer.
The establishment of the Orel Electronics assembly line is poised to have a transformative impact on the Sri Lankan economy, promising job creation and fostering technological progress. This groundbreaking endeavour underscores Orel Corporation's unwavering commitment to investing in Sri Lanka's prosperous future.
Orel Corporation today stands as a global leader in technological innovation, with a strong presence in various industries, encompassing electronics, telecommunications, and renewable energy. Upholding a commitment to excellence and sustainable growth, Orel Corporation envisions a world shaped by cutting-edge technologies.
