Sri Lanka’s premier footwear brand DSI successfully concluded “DSI Dealer Convention 2023” in appreciation of the longstanding business partnerships carried forward with its dealers. In an exclusive event held at Shangri-La Hotel, Colombo, the convention recognized the value brought to the table by its network of over 500 dealers and distributors islandwide.

Reminiscing the analogy between an employer-employee relationship and a father-son bond often drawn by the Founder Justice of peace D. Samson Rajapaksa, Emeritus Chairman Deshamanya Nandadasa Rajapaksa, D. Samson & Sons (Pvt) Ltd , shared: “From its humble beginnings from a small shop in Pettah to becoming a key contributor to our national economy, DSI has always believed dexterity, honesty and team spirit to be the pillars of success. Thanks to your unstinting commitment and contribution as business partners, we have grown into a successful company with highest standards. We truly value the support and strength you give to sustain this business in spite of the many challenges.”

Further reinforcing the recognition of this great service, DSI launched “DSI Pranama”, where the top 25 dealers for the year 2023 were rewarded for their outstanding contribution and achievements. A concept that upholds the traditions and core values of the company, DSI Pranama seeks to strengthen and also celebrate these partnerships constituted over years and decades.

Addressing the gathering, D. Samson & Sons (Pvt) Ltd Managing Director Thusitha Rajapaksa highlighted: “Your contribution as business partners has taken DSI to new horizons. Key to continuing this success in the coming years are digital empowerment, shared success, innovation, training and development and team spirit. While we need to mindfully change the way we do business with the changing times, we believe all of you, our business partners, will open new pathways for progress and growth.”

The evening ended on a celebratory note, comprising gift presentations of the U Softo Trade Drive and Dealer Tour 2022/23, a fashion show displaying the latest trends in footwear, dance and music.

D. Samson & Sons is the sole distributor of a number of local footwear brands including U Softo, Ranpa, Samsons, DSI Supersport, Beat, Beach, Petalz, Fun Souls, Tamik, Waves, Jessica, Melissa and AVI as well as popular international brands such as Clarks, Redtape, Reebok, Puma, Fila, U.S. Polo, Adidas, Arrow, W, Modare, Inc.5, Aurelia, Asics, and Von Wellx.