Sun Match Company, producer of the iconic brand, "Soorya," which has gained a credible reputation and the trust of consumers across the country for the past 40 years, has appointed respected Sri Lankan actress Yashodha Wimaladharma as it’s Brand Ambassordor.
This strategic move is intended to enhance the brand's visibility and reach a wider audience, while leveraging the goodwill and credibility that Yashodha brings with her. With her impressive reputation and popularity in the entertainment industry, Yashodha will help promote the brand and build a strong relationship with consumers, reinforcing the trust and loyalty that the company has earned over the years.
Soorya is the first wax coated safety matches in Sri Lanka was introduced to the market by entrepreneur T R Rajan at a time when the market was dominated by wooden matches is today the market leader with an island wide distribution supported by a fully automated sales and distribution system. The brand has extended its product line to locally manufactured high quality Incense sticks which is inspired by 14 nontoxic unique fragrances and dripless candles which we are confident of taking to even greater heights, as we focus on expanding our reach in illuminating every household . Yashodha is a combination of traditional and contemporary charm that makes for a perfect match to represent our brand.” said the company founder ‘s daughter and Group Marketing Director Gowri Rajan
Yashodha, is an award winning Sarasaviya movie star who is also former student of Hindi from the University of Kelaniya and Masters degree holder from University of Lucknow, India. Yasodha, who returned last week from the Asian Women’s Film festival awards in New Delhi, expressed her thoughts on new partnership and said “The Soorya brand embodies values that resonate with my own life, such as authenticity, hope, trust, and reliability. As someone who takes responsibility for my actions and endorsements, I am very selective about whom I choose to work with, and I am thrilled that we have joined forces. My personal values align perfectly with those of the brand, and I always strive to stay true to my soul and innermost beliefs. I am delighted to be associated with a brand that shares the same principles as I do and look forward to promoting it with sincerity and dedication.”
The recent signing of the MOU between Yashodha and Deshamanya Suri Rajan Executive Chairman of Sun Match Company, marks the beginning of a promising partnership between the iconic brand and the respected screen actress and signifies a milestone in the history of the company.
Screen Idol Yashodha will represent Soorya across various platforms, including advertising campaigns. Wimaladharma’s positive image in Sri Lanka makes her an ideal fit for the brand. Overall, this partnership is set to create a significant impact in the market, and both parties are eagerly anticipating the journey ahead.
