Odel, Sri Lanka's home-grown fashion retail brand has turned 25, reaching another milestone in an epic journey of vision, creativity and entrepreneurship and one that changed the way we dressed and shopped.

The only local fashion retail brand to gain traction on the international stage to date, Odel's growth from unassuming, albeit colorful beginnings to brand icon status encompasses several firsts that represent landmarks in the evolution of Sri Lanka's fashion retail industry.

The business which began, incredibly, with the sale of export surplus clothing from the boot of founder Otara Gunewardene's station wagon when she was in her early twenties, is now a chain of 20 fashion forward stores with annual sales in excess of Rs 4.6 billion.

Since the opening of the first Odel store of 1,165 feet at Dickman's Road, Colombo 5 in 1989, Odel has also launched and taken on-line fashion retail in Sri Lanka to new heights with its website, built several popular in-store brands such as 'Backstage' for accessories and 'Delight' for confectionary, launched the unique cause-linked brand and community animal welfare programme 'Embark,' gone public with a record-shattering IPO, floated a second chain of unique 'Luv SL' stores, and brought in overseas equity for major expansion.

Celebrating 25 years of style and the people who have propelled the journey so far, Odel will be launching a number of special promotions and events for its customers, as well as employees, in months to come.