Avis, today announced a new partnership agreement with SriLankan Airlines the national carrier of Sri Lanka and the newest member of the oneworld alliance. Through the new partnership, the Airline's frequent flyers, FlySmiLes members will have the opportunity to earn and redeem miles from Avis car rentals. In addition, Avis' products and services will be marketed to FlySmiles members on the FlySmiLes website.

"We are more than excited to align our brand loyalty efforts with SriLankan Airlines," saidPatric Siniscalchi, President, Latin America/Asia Pacific, Avis Budget Group. "This partnership will enhance the value proposition for FlySmiLes' customer loyalty program and bring us incremental business at the same time, giving us the opportunity to accelerate our growth in theSoutheast Asia."

SriLankan Airlines, Head of Commercial Operations, Mohammed Fazeel said, "SriLankan Airlines is delighted to have Avis on-board, which will provide our frequent flyers more opportunities to earn and redeem miles whilst on business or holiday. We have been expanding our strategic partnerships with service-providers of high calibre to provide our FlySmiLes members the best possible experience. With SriLankan's entry tooneworld in May this year, FlySmiLes members now have the opportunity to enjoy a wide range of benefits in addition to earning and redeeming miles when flying with theoneworld carriers."

(eTN)