Huawei, a leading global information and communications technology (ICT) solutions provider, was today awarded ‘European Consumer Smartphone 2014 – 2015’ by the European Imaging and Sound Association (EISA) for its latest flagship smartphone, Huawei Ascend P7. This is the second consecutive year that Huawei has been recognized by EISA after receiving the award for ‘European Consumer Smartphone 2013 – 2014’ for the ultra slim 6.18mm Ascend P6 launched in June 2013.

The new 4G LTE-enabled Ascend P7 redefines smartphone excellence and builds on the success of Huawei Ascend P6. EISA commended Huawei Ascend P7 for its beautiful glass finish available in black or white and at an attractive price and highlighted that its two camera modules allowing high resolution selfies to be shot with its 8-million-pixel front-facing camera, while the rear device features a 13-million-pixel sensor with flash and supporting apps.

"We are thrilled to be presented with this award, and see it as firm evidence that we are challenging existing industry standards by redefining smartphone design, camera experience, and connectivity," said Shao Yang, Vice President of Marketing, Huawei Consumer Business Group. "We have even more surprises up our sleeves for IFA 2014 as we work to Make it Possible for more people around the world to enjoy great technology."

The Huawei Ascend P7 is available through the country’s largest retail network Singer, including, Singer Mega, Singer Plus and SISIL World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1200 digital media outlets across the country.