Dentsu Aegis Network has signed a definitive agreement to acquire Grant Group, the largest independent creative agency in Sri Lanka, paving the way for its entry into the island nation.

The London-based subsidiary of Japanese advertising and public relations firm Dentsu is one of the largest agencies to enter Sri Lanka in nearly two decades.

Following the buyout of the 59-year-old integrated agency, which is expected to close this week, Grant Advertising will be known as Dentsu Grant while Grant Media will join Dentsu Aegis Network’s global media network brand Carat.

(Economic Times)