Laugfs Holdings, a Sri Lankan diversified business conglomerate, announced the appointment of Asanga Ranasinghe to the boards of Laugfs Holdings and Laugfs Gas PLC as Executive Director.
He is also appointed as the Sector Managing Director of the Consumer and Retail cluster of LAUGFS Holdings, and further holds the position of the Group Marketing Director.
“With our aggressive expansion plans to further strengthen our business presence in Sri Lanka and within the region, we believe Asanga will contribute tremendously to provide the necessary leadership to make LAUGFS a trusted multinational conglomerate across the region. He brings in a great mix of business acumen, leadership, technical knowledge and operational expertise, and we are very pleased to appoint him to the LAUGFS Holdings and LAUGFS Gas PLC Boards, further reinforcing our commitment to our stakeholders in building a world-class conglomerate,” remarked LAUGFS Holdings Chairman, W.K.H.Wegapitiya.
Ranasinghe is a renowned marketer and business leader in the corporate sector, having held various senior leadership roles both in Sri Lanka and overseas in the fields of marketing, sales and customer development, supply chain, manufacturing and research and development (R&D). He joins Laugfs from Brandix, where he served in the capacity of Chief Executive Officer. Prior to that, he was spearheading the marketing operations of Unilever Pakistan as Vice President. During his tenure of over 20 years at Unilever, Ranasinghe has held leadership roles in a number of countries including that of Customer Development Director for Sri Lanka and the Maldives, as well as Marketing Director of Unilever Sri Lanka. He has also served as a Statutory Director of the Unilever Sri Lanka board. Ranasinghe is the current Honorary President of CIM Sri Lanka. He is also a visiting lecturer in Marketing and Business Strategy for the MBA programme at the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura. He is a Chemistry Special Honours graduate from the University of Colombo and holds an MBA from PIM, University of Sri Jayewardenepura. He is a Chartered Marketer and Fellow of The Chartered Institute of Marketing (UK) and holds a Professional Postgraduate Diploma in Marketing (FCIM).