World famous Spanish football club FC Barcelona and BEKO recently announced the signing of a new agreement which will see the Europe's leading home appliance group become the club’s worldwide sponsorship partner for the next four years. The partnership will be symbolised by the presence of the BEKO logo on the arm of the club’s first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.

FC Barcelona is one of the most iconic football clubs in the world and is the club that global superstars Lionel Messi of Argentina and Neymar of Brazil plays for. The club is currently ranked as one of the most valuable football teams in the world, according to Forbes.

BEKO is UK’s no.1 home appliances brand and is marketed in Sri Lanka by SINGER Sri Lanka, the leading home appliances and electronics company in the island. The BEKO range of household appliances marketed by SINGER includes refrigerators, ovens, cookers, front-loading washing machines, dryers and dishwashers. These BEKO products are available at all SINGER Mega and selected SINGER Plus and Sisil World outlets across the island. BEKO products are 100% made in Europe and come with a 12 year warranty. All BEKO products are available on 24 months interest free basis with a 10% discount for Sampath Bank credit cardholders.

Speaking about the tie-up between BEKO and FC Barcelona, Asoka Pieris, Group CEO SINGER Sri Lanka PLC stated, “Being the UK’s number one brand and one of Europe's top brands for home appliances, it is natural that BEKO would tie up with a leading global footballing club and brand such as FC Barcelona which boasts of millions of fans around the world.” He added that SINGER understood the needs of the Sri Lankan consumer who appreciated the high quality standards of European brands. “As a result of this, we tied up with BEKO in order to bring BEKO’s advanced, consumer-friendly products to the local market,” he added.

With over 400 sales outlets and over 150 service centers, SINGER Sri Lanka PLC is the largest retailer of consumer durables in the country. The company continues to be the favourite among all Sri Lankans, and has also won numerous accolades from the business community, including recognition as one of the country’s Best Corporate Citizens.