Huawei Technologies Lanka (Pvt) Ltd, the local office of the leading global information and communications technology (ICT) solutions provider Huawei, and Singer Sri Lanka PLC. the country’s number one brand and number one Smartphone marketer who is the exclusive national distributor for Huawei, unveiled the highly anticipated Huawei Ascend P7, the world's slimmest 4G LTE Smartphone at a gala launch ceremony held at Cinnamon Lakeside Colombo.

The Huawei Ascend P7 was officially launched under the patronage of Daniel Sun - CEO Huawei Technologies Lanka (Pvt) Ltd, Asoka Pieris - CEO Singer Sri Lanka PLC, Jun Zhang - Deputy CEO Huawei Technologies Lanka and Mahesh Wijewardene - Director – Marketing and Commercial Singer Sri Lanka PLC, Thomas Liu - Managing Director of Huawei Device, Southeast Asia Region and Mike MacDonalds, Group CTO Southeast Asia - Huawei.

Building on the success of Huawei Ascend P6, the new 4G LTE-enabled smartphone redefines smartphone excellence with top-notch features, ultra-fast connectivity, and easier navigation in a beautifully crafted design that places it in a class of its own. With a 5-inch full high definition display, industry-leading 8MP front-facing camera and 13MP rear-facing cameras, and the latest intuitive Emotion UI 2.3, Huawei Ascend P7 will Make it Possible for people to express excellence with edge, anytime, anywhere.

At 6.5mm slim, Ascend P7 sets a new record as the slimmest 4G LTE smartphones in the market. To relentlessly pursue excellence with edge for discerning global users, Huawei incorporated a perfect harmony of design influences from the West with attention to detail from the East.

Daniel Sun, CEO of Huawei Technologies Lanka (Pvt) Ltd. said, "The launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience".

Speaking further, Asoka Pieris, Group CEO Singer Sri Lanka PLC. added that, "Huawei's product portfolio ranges across markets from high-end to mid-tier and affordable. In all these segments they give innovative products to the customer. Through the distribution strength of Singer and Singer's reliable after sales service, Huawei is fast gaining ground in Sri Lanka."

The price of Huawei Ascend P7 is LKR 69,999 and it will be available through the country’s largest retail network Singer, including, Singer Mega, Singer Plus and SISIL World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1200 digital media outlets across the country.