Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide scored an ‘8 Ball’ for its ‘Mosquito Repellent Newspaper’ at the recent Leo Burnett Worldwide Global Product Committee (GPC) meeting held in Paris. The global GPC meeting which is held quarterly each year evaluates the best work of all 93 Leo Burnett offices from around the world.

Commenting on the GPC, Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide, stated, “The GPC is not an awards show. This is a quality control measure to ensure that our work is of the calibre we expect from our network. It’s the global product committee and the product is king. We all work for the work. What I love about the ‘Mosquito Repellent Newspaper’ is that it is a solution. To have a national newspaper do something to combat a massive problem such as Dengue is huge. Creativity is the logical conclusion to brilliant thinking. It all starts with the idea.” Juan Garcia-Escudero, Executive Creative Director of Leo Burnett Madrid further added, “To generate an idea that makes our client’s product better, that’s really amazing.”