Huawei Technologies Lanka (Pvt) Ltd, the local office of the leading global information and communications technology (ICT) solutions provider Huawei, and Singer Sri Lanka PLC. the country’s number one brand and smartphone marketer who is the exclusive national distributor for Huawei, officially announced the launch of a series of mid-range smartphones in Sri Lanka. Huawei's Honor 3C, Ascend Y600, Ascend G730, Ascend G6 and Media Pad Youth was officially launched under the patronage of Daniel Sun - CEO Huawei Technologies Lanka (Pvt) Ltd, Asoka Pieris - CEO Singer Sri Lanka PLC, Jun Zhang - Deputy CEO Huawei Technologies Lanka and Mahesh Wijewardene - Director – Marketing and Commercial Singer Sri Lanka PLC.

The launch coincided with popular R&B and hip hop artist, music producer Iraj Weeraratne being appointed as Sri Lanka's first online ambassador for Huawei Smartphone. Iraj was also the first to receive the Huawei Honor 3 officially in Sri Lanka.

The Huawei Honor 3C, is known to have received over 1.5 million reservations in 36 hours since its first launch announcement last quarter has received over 8 million reservations during the pre-order state in Asia. In addition, Huawei's Ascend Y600, Ascend G730, Ascend G6 and Media Pad Youth Android Tablet was also introduced, creating new dimensions in the mid-range smartphone market in the country.

Daniel Sun, CEO of Huawei Technologies Lanka (Pvt) Ltd. said, "The introduction of the Honor 3 and the rest of the products would create a paradigm shift in the smartphone market in Sri Lanka. As a leader in the ICT industry and the number two in the Sri Lankan smartphone market we are honored to introduce the latest technology which is affordable for an rapidly escalating market segment in the country".

Speaking further, Asoka Pieris, Group CEO Singer Sri Lanka PLC. opined that, "The partnership between global technology giant Huawei and Sri Lanka's top consumer durables marketer Singer, is offering the best experiences and options to consumers in Sri Lanka".

Huawei Honor 3C combines style and high performance. The Honor’s powerful features enable users to access favorite content and connect to friends faster than ever before, while still retaining an elegant, lightweight, and ultra portable design. Consumers will enjoy a 20% discount especially for the Honor 3C from two days of its official launch date, and all devices will be available through the country’s largest retail network Singer, including, Singer Mega, Singer Plus and SISIL World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1200 digital media outlets across the country.