A skills building seminar conducted by Gemmological Institute of America (GIA) on retail sales techniques for Wellawatte Nithyakalyani Jewellery staff was organized by its management recently at the company auditorium recently. More than 40 staff members of Wellawatte Nithyakalyani Jewellery were able to discuss and share knowledge on significant topics in the gem and jewellery industry.

The seminar was conducted by Mr. Karan Kundra, Lecturer of Gemmological Institute of America –India Branch and Mr. Venkatasayee Balasunderam, Zonal Head of South Jewellery Retailers GIA-India. Mr. A.P. Jayarajah CEO – Wellawatta Nithyakalyani Jewellery was also present for this occasion. Key topics covered during the seminar included the 4Cs of Diamond Value and 7 Steps to a successful sale.

Mr. A.P. Jayarajah CEO – Wellawatta Nithyakalyani Jewellery said, “As a company which is moving forward it is imperative to understand latest trends, customer needs. What is vital is in transferring this global change to the local context. As a leader in the industry we consider it’s our duty to empower our team with the latest techniques and best practices applied in the gem and jewellery industry internationally. This will provide us an opportunity to identify market needs resulting in a much delighted and satisfied customer base both locally and globally".

Wellawatta Nithyakalyani Jewellery has an employee base of over 120. With its beginning in 1978 with 3 employees has transformed to a leader in the Sri Lankan Jewellery market with focus on Diamond Jewellery, Platinum Jewellery and Gem Stone Jewellery. The company includes a fully functioning factory with over 65 technicians.