Huawei’s brand awareness represents a year-on year increase of 25%

Huawei Consumer Business Group (BG)  unveiled its new brand concept (ideaL), “Dreams InspireCreativity”, alongside a series of innovative wearable devices, bringing consumers a smart and limitless experience at Mobile World Congress (MWC) 2015. The new brand 2.0 concept communicates internal spiritual motivations, defining “it” as the power of dream and innovation and building intensive emotional connection with consumers.

The big ideaL of Huawei is a common spiritual value and connection between Huawei and its consumers. Huawei believes that if everyone believes in the power of dream and creativity, the world will be a better place.

Speaking about the new concept, Henry Liufuli - Head of Terminal of Huawei stated, "Huawei aims to be a truly global player, through continuing to focus on our premium strategy to build brand reputation with quality, experience and service in Sri Lanka as well as globally". He further added, "Huawei elevated its position as the number 2 smartphone brand in Sri Lanka as a result of our bold challenger spirit behind all our achievements. We will continue to inspire, make the impossible possible for our consumers in the future".

Huawei has the right product for different types of consumers, which includes the D series features advance technology and innovation for the successful people, the M series which features strong functionality for the city pioneer and adventurer and the P series which features design and outstanding camera for the fashion forward. Top Selling Models in Sri Lanka includes Honor 3C, Huawei Ascend P7 and Huawei Mate7.

According to a recent IPSOS Global Research report covering 32 countries, Huawei’s brand awareness rose from 52% in 2013 to 65% in 2014, representing a year-on year increase of 25%. Unaided awareness increased by 106% (from 16% to 33%). The top 5 markets for brand awareness include: Burma (100%), China (90%), Guatemala (88%), Costa Rica (88%), and South Africa (84%).

At MWC 2013, Huawei introduced the brand concept, “Make it Possible”, which enabled Huawei to become a popular smartphone brand among global consumers through the establishment of an emotional connection between the brand and its users.