For over two decades, Campaign Asia has recognized excellence in the advertising and communications industries, rewarding inspired leadership, management excellence, outstanding business performance and overall achievements in the Asia-Pacific region. Having achieved many accolades in the past, Mindshare Sri Lanka – a unit of Group M, walked away with the silver award in the coveted Media Agency of the Year, Rest of South Asia category, the only Sri Lankan agency recognised this year.

Speaking on the win, Jhumka Saha, Leader, Mindshare Sri Lanka explained, “Over the last year, we have implemented a host of cutting edge thinking that we believe will revolutionize not only the thinking behind media planning and execution but also the expectations of the industry. Winning this award on the back of these innovations not only validates the work that we have put into these processes, but also the dedication and hard work the team has put into the success of our clients’ every single day.”

The Mindshare pitch that won the award was based on the main revolutionary adaptations implemented throughout the company’s business process: the adoption of Original Thinking Framework, accessing regional tools and partnerships to design and implement digital and client support structures, decision making information resources and competitor tracking, as well as the development of thought leadership, which led to the execution of a host of industry firsts for key clients.

The aim of the Campaign Asia awards is to recognize and reward the top performers in South Asian advertising and communications. The awards are designed to be fair to all agencies regardless of their size, allowing their talent to shine and be recognized within the local market and region.

The judging panel brings together the names that make waves in the international advertising and communications field – senior marketing personalities from key business categories and the editors of Campaign. The awards transparency requirements have also seen PricewaterhouseCoopers Limited compiling the results of the awards. 

Mindshare is GroupM’s media investment management operation, managing media investment and communication planning of key advertisers like Unilever, GSK, Etisalat and Commercial Bank to name a few in Sri Lanka.