Aditya Birla Fashion and Retail Ltd’s clothing brand Peter England today announced its foray into Sri Lankan market with an exclusive outlet in Colombo.

“Peter England today announced its successful foray into Sri Lanka... Peter England has successfully grown as one of the most popular Menswear brands in India. The brand is betting on the fastest growing retail sector in Sri Lanka,” the company said in a statement.

Aditya Birla Fashion and Retail Ltd Business Head — Madura F&L Ashish Dikshit said: “Besides witnessing a growing retail market, the island country of Sri Lanka is also very similar in nature to Indian market when it comes to Menswear fashion.

We look forward to the foray contributing significantly to our growth and profitability in the years ahead.”

The company has opened the outlet in partnership Sri Lanka’s Softlogic Holdings. Peter England is available in over 650 exclusive stores and 2,000 multi-brand outlets across more than 350 towns in India.

(The Hindu Business Line)