Singer Sri Lanka PLC, the country’s premier consumer durables retailer, has launched “Singer -SHOW ME HOW”, a dedicated YouTube channel and a smartphone app that will help educate Singer customers and the general public on how to use their electronic home appliances properly. This is the first ever of such solution offered to consumers in the South Asian region and can be accessed through https://www.youtube.com/c/singershowmehowchannel.
“Singer - SHOW ME HOW” another innovative idea by Singer that offers a series of online product demonstrations that, will lead the way to guide consumers in correct ways to install their electronic home appliances and how to use them efficiently saving time and money. The videos will also help protect the customer from possible harm while safeguarding the item from damage that may occur due to improper usage. These unique videos are currently available for Singer household appliances such as sewing machines, washing machines, microwave ovens, multi-cookers and grinders. The product range will display a “Singer - SHOW ME HOW” sticker that directs the customer to the product demo and they can use two ways to access the demo video. The first option allows to use the barcode or QR code scanner app on the smartphone to directly access the videos on the YouTube channel. The second method helps download the “Singer - SHOW ME HOW” Android app to your phone and then watch demo videos through the app.
Elaborating on the solution, Asoka Pieris - Group CEO of Singer Sri Lanka stated, “Human nature is such that an individual would find a video demonstration far easier to absorb than reading off a user manual. A majority of our customers having access to Internet connectivity via smartphones, tabs and PCs, we felt it is the ideal way to show them how to install their products and use them properly, plus access to videos at anytime and anywhere will make things more easy.”
Explaining the idea behind this latest innovation of the company, Mahesh Wijewardene - Director-Marketing and Commercial of Singer Sri Lanka stated, “Singer is always looking at ways to connect with our valued customers through innovative methods. We strongly believe that technology holds the key to achieve novel things and making this one of a kind of product video demonstrations at customers’ finger tips will add convenience in their day-to-day routines”.
Singer Sri Lanka offers consumer convenience with a network of over 400 showrooms spread island-wide and an equally established after sales service network. Singer continues to be in the forefront of corporate entities that touches millions of Sri Lankan lives daily in trying to improve their quality of life by various means in nurturing education, sports, health care and protection of environment and many other societal activities that improves the quality of life. The company has won numerous awards for such efforts and out of all SINGER has been the number one People’s brand in the country for ten consecutive years.
