Thomas Cook (India) Ltd. has acquired Sri Lanka-based destination management company Luxe Asia through its wholly-owned subsidiary Thomas Cook Lanka (Pvt.) Ltd. for an unspecified amount. The company will be operated as an independent entity.

Thomas Cook (India) is a part of Canadian Investor of Indian origin Prem Watsa led Fairfax Financial Holdings.

“Our acquisition of Luxe Asia reiterates delivery of our strategic intent of establishing a global Destination Management presence. Luxe Asia will continue to focus on its core domain of inbound tourism across key global source markets,” Madhavan Menon, Managing Director, Thomas Cook (India) said.

Based in Sri Lanka, Luxe Asia is focussed on inbound tourism from key global markets and services both tour operator and traveller segments across its ten destinations in the Indian Ocean Region and Asia.

Meanwhile, Thomas Cook (India) has entered into a marketing alliance with home shopping network SHOP CJ Network Pvt. Ltd. to promote its ‘Holiday Savings Account’, a holiday solution for India’s middle class travellers.

(The Hindu)